{"id":857,"date":"2024-02-19T10:40:02","date_gmt":"2024-02-19T10:40:02","guid":{"rendered":"https:\/\/thepurplecheck.llyc.global\/home\/"},"modified":"2025-05-22T14:27:41","modified_gmt":"2025-05-22T14:27:41","slug":"home","status":"publish","type":"page","link":"https:\/\/thepurplecheck.llyc.global\/pt-br\/","title":{"rendered":"Home"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Video” module_id=”purplecheck” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#000000″ background_enable_image=”off” background_position=”top_center” custom_padding=”0px||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” background_color_tablet=”RGBA(255,255,255,0)” background_last_edited=”on|desktop” background_enable_color_tablet=”on” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” admin_label=”Video” _builder_version=”4.24.0″ _module_preset=”default” max_width=”1420px” custom_padding=”0px||0px||false|false” custom_padding_tablet=”30px||30px||false|false” custom_padding_phone=”10px||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/egJYXWw_buk” image_src=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/cabecera_video.png” play_icon_color=”RGBA(255,255,255,0)” font_icon=”I||divi||400″ thumbnail_overlay_color=”RGBA(255,255,255,0)” module_id=”video_cabecera” _builder_version=”4.24.0″ _module_preset=”default” width=”100%” max_width=”100%” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Intro ” _builder_version=”4.24.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_row disabled_on=”off|off|on” admin_label=”Intro 1 (movil)” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/Intro-1.png” title_text=”Intro 1″ force_fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” custom_padding_last_edited=”on|desktop” admin_label=”Intro 1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/1_br_1-de-cada-5-noticias.svg” title_text=”1_br_m_1 de cada 5 noticias” force_fullwidth=”on” src_tablet=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/1_br_m_1-de-cada-5-noticias.svg” src_phone=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/1_br_m_1-de-cada-5-noticias.svg” src_last_edited=”on|phone” admin_label=”Imagen t\u00edtulo” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”|||-20px|false|false” custom_margin_tablet=”|||auto|false|false” custom_margin_phone=”|||auto|false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”texto-light” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Na LLYC, acreditamos que, por meio dos Assuntos Corporativos e do Marketing, podemos promover o progresso social.<\/strong> \u00c9 por isso que, conscientes da igualdade de g\u00eanero, mais uma vez este ano estamos lan\u00e7ando uma iniciativa para que cada vez mais pessoas se envolvam em tornar a igualdade entre homens e mulheres uma realidade.<\/p>\n

Nosso relat\u00f3rio “Unfocused” (Sem foco),<\/strong> sobre o tratamento de mensagens em m\u00eddia on-line e mensagens de m\u00eddia social, chega a uma conclus\u00e3o clara: ainda h\u00e1 trabalho a ser feito para garantir que a cobertura da m\u00eddia sobre viol\u00eancia baseada em g\u00eanero cumpra adequadamente as normas \u00e9ticas internacionais, e isso \u00e9 ainda mais acentuado em men\u00e7\u00f5es de m\u00eddia social.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/Frame-11492-3.png” title_text=”Frame 11492 (3)” force_fullwidth=”on” disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Intro 2 (Movil)” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/Intro-2.png” title_text=”Intro 2″ force_fullwidth=”on” disabled_on=”off|off|on” admin_label=”Imagen ” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|desktop” admin_label=”Textos” _builder_version=”4.24.0″ _module_preset=”default” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/2_br_Los-medios-conciencian.svg” title_text=”2_br_Los medios conciencian” force_fullwidth=”on” src_tablet=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/2_br_m_Los-medios-conciencian.svg” src_phone=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/2_br_m_Los-medios-conciencian.svg” src_last_edited=”on|desktop” admin_label=”Imagen t\u00edtulo” module_class=”imagen-titulo” _builder_version=”4.24.0″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”||||false|false” custom_margin_tablet=”|0px||0px|false|false” custom_margin_phone=”|0px||0px|false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|0px||0px|false|false” custom_padding_last_edited=”on|tablet” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”texto-medium” _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Nesse caminho de azulejos roxos, a m\u00eddia desempenha um papel fundamental na sociedade<\/strong> para promover mudan\u00e7as reais. Seu trabalho informativo tem um grande impacto na forma\u00e7\u00e3o de nossos pensamentos e opini\u00f5es, influenciando diretamente as estruturas e os sistemas sociais.<\/strong><\/p>\n

[\/et_pb_text][et_pb_text module_class=”texto-light” _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

\u00c9 por isso que, por ocasi\u00e3o do 8 de mar\u00e7o, Dia Internacional da Mulher,<\/strong> estamos promovendo uma iniciativa sobre o tratamento na m\u00eddia on-line e nas mensagens em redes sociais do uso da linguagem<\/strong> e na qual analisamos o preconceito e o poder que isso exerce sobre o p\u00fablico em rela\u00e7\u00e3o \u00e0 machismo, pap\u00e9is e estere\u00f3tipos sociais.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/Frame-11493-2.png” title_text=”Frame 11493 (2)” force_fullwidth=”on” disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/03\/THC_circulo.svg” title_text=”THC_circulo” align=”right” disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” width=”50%” max_width=”50%” module_alignment=”right” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Bloque negro” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#000000″ background_image=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/10-1.png” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_row disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/image-2.png” title_text=”image 2″ align=”center” disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” width=”40%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.24.0″ _module_preset=”default” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/3_br_La-violencia-de-genero.svg” title_text=”3_br_La violencia de genero” align=”center” src_tablet=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/3_br_m_La-violencia-de-genero.svg” src_phone=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/3_br_m_La-violencia-de-genero.svg” src_last_edited=”on|desktop” admin_label=”Imagen t\u00edtulo” module_class=”imagen-titulo” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|desktop” disabled_on=”on|on|off” module_class=”fila_20_40_40″ _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/logo_tpc.png” title_text=”logo_tpc” disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Titulo” module_class=”titulo-claro” _builder_version=”4.24.0″ _module_preset=”default” border_width_bottom_tablet=”2px” border_width_bottom_phone=”2px” border_width_bottom_last_edited=”on|tablet” border_color_bottom_tablet=”#FFFFFF” border_color_bottom_phone=”#FFFFFF” border_color_bottom_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Podemos ajudar
a mudar a situa\u00e7\u00e3o?<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”texto-light claro” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Assim nasceu a ideia de criar o The Purple Check,<\/strong> uma contribui\u00e7\u00e3o da LLYC para a m\u00eddia e para o p\u00fablico em geral, com o objetivo de alterar os dados do nosso relat\u00f3rio “Out of Focus”.<\/strong><\/p>\n

Uma intelig\u00eancia artificial destinada a detectar preconceitos na linguagem<\/strong> que verificar\u00e1 as palavras usadas em qualquer manchete que apresentarmos. Ela analisar\u00e1 a exist\u00eancia de preconceito<\/strong> e far\u00e1 uma recomenda\u00e7\u00e3o sobre como dizer a mesma coisa para informar sem promover a desigualdade e, assim, trazer o foco de volta \u00e0 comunica\u00e7\u00e3o.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|on|off” module_class=”titulo-claro invisible” _builder_version=”4.24.0″ _module_preset=”default” header_2_text_color=”RGBA(255,255,255,0)” border_width_bottom_tablet=”2px” border_width_bottom_phone=”2px” border_width_bottom_last_edited=”on|tablet” border_color_bottom_tablet=”#FFFFFF” border_color_bottom_phone=”#FFFFFF” border_color_bottom_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Podemos ajudar
\na mudar a situa\u00e7\u00e3o? <\/h2>\n

[\/et_pb_text][et_pb_text module_class=”texto-light claro” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Todos n\u00f3s adquirimos preconceitos e h\u00e1bitos. \u00c9 por isso que, enquanto tentamos mud\u00e1-los, estamos lan\u00e7ando uma ferramenta que complementa nosso relat\u00f3rio, dispon\u00edvel para todos<\/strong>, que nos ajuda a aumentar a conscientiza\u00e7\u00e3o sobre o foco das not\u00edcias sobre viol\u00eancia de g\u00eanero<\/strong> e envia uma mensagem sobre a import\u00e2ncia de uma vis\u00e3o de igualdade, tanto para quem gera a informa\u00e7\u00e3o quanto para quem a recebe.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|desktop” disabled_on=”off|off|on” admin_label=”Fila movil” module_class=”fila_20_40_40″ _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Titulo” module_class=”titulo-claro” _builder_version=”4.24.0″ _module_preset=”default” custom_padding_tablet=”20px||||false|false” custom_padding_phone=”20px||||false|false” custom_padding_last_edited=”on|tablet” border_width_bottom_tablet=”2px” border_width_bottom_phone=”2px” border_width_bottom_last_edited=”on|tablet” border_color_bottom_tablet=”#FFFFFF” border_color_bottom_phone=”#FFFFFF” border_color_bottom_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Podemos ajudar
\na mudar a situa\u00e7\u00e3o?<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”texto-light claro” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Assim nasceu a ideia de criar o The Purple Check,<\/strong> uma contribui\u00e7\u00e3o da LLYC para a m\u00eddia e para o p\u00fablico em geral, com o objetivo de alterar os dados do nosso relat\u00f3rio “Out of Focus”.<\/strong><\/p>\n

Uma intelig\u00eancia artificial destinada a detectar preconceitos na linguagem<\/strong> que verificar\u00e1 as palavras usadas em qualquer manchete que apresentarmos. Ela analisar\u00e1 a exist\u00eancia de preconceito<\/strong> e far\u00e1 uma recomenda\u00e7\u00e3o sobre como dizer a mesma coisa para informar sem promover a desigualdade e, assim, trazer o foco de volta \u00e0 comunica\u00e7\u00e3o.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|on|off” module_class=”titulo-claro” _builder_version=”4.24.0″ _module_preset=”default” header_2_text_color=”RGBA(255,255,255,0)” border_width_bottom_tablet=”2px” border_width_bottom_phone=”2px” border_width_bottom_last_edited=”on|tablet” border_color_bottom_tablet=”#FFFFFF” border_color_bottom_phone=”#FFFFFF” border_color_bottom_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Podemos ajudar
\na mudar a situa\u00e7\u00e3o?<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”texto-light claro” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Todos n\u00f3s adquirimos preconceitos e h\u00e1bitos. \u00c9 por isso que, enquanto tentamos mud\u00e1-los, estamos lan\u00e7ando uma ferramenta que complementa nosso relat\u00f3rio, dispon\u00edvel para todos<\/strong>, que nos ajuda a aumentar a conscientiza\u00e7\u00e3o sobre o foco das not\u00edcias sobre viol\u00eancia de g\u00eanero<\/strong> e envia uma mensagem sobre a import\u00e2ncia de uma vis\u00e3o de igualdade, tanto para quem gera a informa\u00e7\u00e3o quanto para quem a recebe.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”La Herramienta” module_id=”herramienta” _builder_version=”4.24.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” background_size=”custom” background_image_width=”100%” background_position=”top_center” background_repeat=”repeat-y” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||0px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/4_br_La-asesinada-fue-violada.svg” title_text=”4_br_m_La asesinada fue violada” align=”center” src_tablet=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/4_br_m_La-asesinada-fue-violada.svg” src_phone=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/4_br_m_La-asesinada-fue-violada.svg” src_last_edited=”on|phone” align_tablet=”center” align_phone=”center” align_last_edited=”on|tablet” admin_label=”Imagen t\u00edtulo” module_class=”imagen-titulo” _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||0px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”4″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Titulo” _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Como us\u00e1-lo?<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Pasos” module_class=”listado texto-light” _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

    \n
  1. Digite o t\u00edtulo ou o texto que deseja analisar e clique no bot\u00e3o roxo de verifica\u00e7\u00e3o.<\/li>\n
  2. Aguarde alguns segundos para que a ferramenta analise as palavras.<\/li>\n
  3. Descubra o resultado.<\/li>\n
  4. Se a ferramenta detectar preconceito, voc\u00ea ver\u00e1 uma recomenda\u00e7\u00e3o sobre como dizer a mesma coisa sem desigualdade na linguagem usada.<\/li>\n<\/ol>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”C\u00f3digo IA” _builder_version=”4.24.0″ _module_preset=”default” min_height=”100%” height=”100%” custom_css_free_form=”||||.et_pb_code_inner{|| height: 100%;|| ||}||||#igualdad-ai {|| height: 100%;||}||” global_colors_info=”{}”]<\/p>\n

    <\/div>\n

    [\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Estudio” module_id=”informe” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#000000″ background_enable_image=”off” background_size=”custom” background_image_width=”100%” background_image_height=”20%” background_position=”top_center” background_repeat=”repeat” custom_padding=”0px||0px||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” module_class=”titulo-imagen-fondo” _builder_version=”4.24.0″ _module_preset=”default” module_alignment=”center” custom_padding=”0px||0px||false|false” custom_padding_tablet=”60px||40px||false|false” custom_padding_phone=”60px||40px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/5_br_Cada-30-noticias.svg” title_text=”5_br_Cada 30 noticias” align=”center” force_fullwidth=”on” src_tablet=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/5_br_m_Cada-30-noticias.svg” src_phone=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/5_br_m_Cada-30-noticias.svg” src_last_edited=”on|desktop” admin_label=”Imagen t\u00edtulo” _builder_version=”4.24.0″ _module_preset=”default” module_alignment=”center” custom_padding=”100px||100px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Estudio oscuro” module_id=”informe” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/fondo_oscuro_2.jpg” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”texto-grande ” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]Ainda h\u00e1 trabalho a ser feito para garantir que a cobertura da m\u00eddia relacionada \u00e0 viol\u00eancia de g\u00eanero cumpra adequadamente as regras \u00e9ticas internacionais.<\/strong> <\/p>\n

    Por esse motivo,<\/span> todos os anos, a partir da \u00e1rea de conhecimento, realizamos estudos em 12 pa\u00edses,<\/span> gra\u00e7as \u00e0s capacidades de nossos profissionais em metodologias de Deep Learning e Data Analytics. Neste relat\u00f3rio, analisamos a conversa social de mais de 226,2 milh\u00f5es de not\u00edcias, 5,4 milh\u00f5es delas sobre viol\u00eancia de g\u00eanero e 14 milh\u00f5es de mensagens sobre X relacionadas \u00e0 viol\u00eancia de g\u00eanero.<\/span><\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”texto-light claro” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”]A pesquisa utilizou Modelos de Linguagem Ampla (LLMs – GPT4) para identificar e isolar descritores de v\u00edtimas e infratores em not\u00edcias p\u00fablicas obtidas por meio de modelos scrapers, bem como t\u00e9cnicas de Processamento de Linguagem Natural (PLN) em 4 idiomas para analisar a conformidade com 21 regras de boas pr\u00e1ticas derivadas da Rede Mediterr\u00e2nea de Autoridades Regulat\u00f3rias (MNRA) e das diretrizes do Programa das Na\u00e7\u00f5es Unidas para o Desenvolvimento (PNUD).
    \nNossa contribui\u00e7\u00e3o, baseada em inova\u00e7\u00e3o e em nosso pr\u00f3prio modelo de IA, concentra-se em tornar as realidades vis\u00edveis e projetar ferramentas que aumentem a conscientiza\u00e7\u00e3o sobre problemas sociais, como a viol\u00eancia de g\u00eanero, propondo em nossos relat\u00f3rios um tratamento mais objetivo, equilibrado e justo das informa\u00e7\u00f5es que s\u00e3o livremente acess\u00edveis a qualquer pessoa. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.24.0″ _module_preset=”default” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Descargar ” module_id=”descarga” module_class=”btn-descarga” _builder_version=”4.24.0″ _module_preset=”default” text_orientation=”center” custom_margin_tablet=”||15px||false|false” custom_margin_phone=”||15px||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”||||false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” disabled_on=”on|on|on” disabled=”on”]<\/p>\n

    DOWNLOAD DO RELAT\u00d3RIO COMPLETO<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”Descargar ” module_class=”btn-descarga” _builder_version=”4.24.0″ _module_preset=”default” text_orientation=”center” custom_margin_tablet=”||15px||false|false” custom_margin_phone=”||15px||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”||||false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” link_option_url=”https:\/\/llyc.global\/wp-content\/uploads\/2024\/11\/2024_INFORME_IGUALDAD_MUJERES_DESENFOCADAS_2024_BR.pdf” link_option_url_new_window=”on” sticky_enabled=”0″]<\/p>\n

    DOWNLOAD DO RELAT\u00d3RIO COMPLETO<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”Texto” module_class=”claro texto-light-boton” _builder_version=”4.24.0″ _module_preset=”default” text_font=”||||||||” text_orientation=”center” global_colors_info=”{}”]E descubra como fizemos isso.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Secci\u00f3n popup” module_id=”popup” module_class=”oculto” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f9f7ee” width=”80%” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” custom_padding_tablet=”25px||||false|false” custom_padding_phone=”25px||||false|false” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset2″ collapsed=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.24.0″ _module_preset=”default” width=”90%” custom_margin_tablet=”0px||0px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_text=”Cerrar” button_alignment=”right” module_id=”cerrar-popup” module_class=”cerrar-popup” _builder_version=”4.24.0″ _module_preset=”default” custom_button=”on” button_use_icon=”off” custom_margin=”0px||||false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”0px||0px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/thepurplecheck.llyc.global\/wp-content\/uploads\/2024\/02\/image-5-3.png” title_text=”image 5 (3)” disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”titulo” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

    A viol\u00eancia baseada em g\u00eanero<\/strong>
    \u00e9 uma<\/strong><\/span> quest\u00e3o feminizada..<\/p>\n

    [\/et_pb_text][et_pb_text module_class=”subtitulo” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

    Detectar o vi\u00e9s da informa\u00e7\u00e3o
    \u00e9 assunto de todos.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]\n

    \n

    <\/p>